HANDL

Category

Branding

Identity

UI/UX

Team

Phase I: Initial Design — Aimee Martinez, Bronte Giardina, Callie Gabbert, Michelle Guzman & Tullie Folsom

Phase II: Redesign — Michelle Guzman & Tullie Folsom

Roles — UI/IX design, App build, Icon expansion, Financial research

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Overview

HANDL is an app that was developed as part of a design entrepreneurship project and based on a business concept proposed by Callie Gabbert. In addition to creation of the app, this collaborative project focused heavily on the enterprise requirements associated with design-based businesses.

Handl is an app that provides affordable storage and moving solutions by connecting students with freelancers willing to rent out their private spaces, labor, or vehicles.

Creative Direction

The goal of the app was to give the user a quick way to connect with local individuals and solve the problem of expensive short-term storage. This is especially important in college towns. Users are able to use the app to hire drivers, moving labor, and/or storage space in the community. The user saves money and the participating service providers are able to make  money on the side. 

Fonts & Color Palette

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Research

User Flow

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Collateral Materials & Merchandise

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