One Young World
One Young World is an annual gathering of young leaders aged 18 to 30 with the goal of creating relationships and connections that will bear fruit in the form of social changes across the globe. For the purposes of this project, their 2020 event will be held in Bogotá, Colombia and will require a brand refresh that will bring a distinctive voice to the event.
The goal of the One Young World (OYW) refresh was to provide a concrete means to activate the organization's goals, distill giant ideas into tangible, executable actions, and create an appealing brand image that attracted both youth and elder engagement. Drawing inspiration from the Andes mountain range that traverses South America and from the original logo design, a ribbon motif was used to represent the connectedness of delegates to one another and the world. Within the summit itself, delegates are presented with stark images and challenging calls to action to spur them beyond the mere understanding of problems towards a more impactful community engagement.
The original OYW logomark was a combination of the organization name and ribbon-like devices that formed the letters O-N-E. The refresh included a simple gradient sphere with the "One Young World' organizational name anchored inside. The combination is highlighted by a ribbon rising from the horizon and descending across the sphere in reference to the connectedness of the global community.
Being a costly conference, a specific goal was to avoid the appearance that this was an event for wealthy people to do a lot of talking about aid but generate very few results for their communities. Outsiders and attendees both should feel the event gives concrete ideas and produces concrete connections to programs that make an actual impact To this end, the tagline "Less talk, more action" was developed. In some applications, the tagline is made more directive with "Talk less, act more."